Local Business Marketing Tips
Want to make your business easier to find online? A well-optimized Google Business Profile is one of the most powerful (and free!) tools to attract new customers and boost local visibility. We’re kicking off a new series of local marketing tips in our Insider Newsletter to help our business community thrive. Whether you're just getting started or looking to improve your profile, this guide offers simple, actionable steps to help you stand out in local search results and on Google Maps.
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Local Business Marketing FAQs
What is Google Business Profile and why should I use it?
Google Business Profile (formerly Google My Business) is a free tool that lets you manage how your business appears on Google Search and Maps. It’s a must-have for any local business because it helps customers find key information—like your hours, location, website, photos, and reviews—all in one place.
Do I need a physical storefront to create a Google Business Profile?
Not necessarily! While brick-and-mortar businesses benefit from being shown on Google Maps, service-area businesses (like home repair or mobile services) can also create a profile. You just need to specify the geographic area you serve and verify your business with Google.
How do I get started with setting up my Google Business Profile?
Start by visiting https://business.google.com/, sign in with your Google account, and follow the prompts to claim or create your listing. You’ll need to enter basic details like your business name, address, phone number, category, and website. Once submitted, you’ll verify your business—usually via a postcard from Google—to make it live.